Klarna’s Smoooth Stores 2019.

Congratulations to the Hand Dyes Shoe Company on being crowned the UK's smooothest store 2019. View the rest of the great 8 shortlisted brands being visited below.

The competition!

Here at Klarna we are on a mission to find the next big player in retail. We are looking for the next Nike, the future Finery, and the wannabe West Elm.

We’ve teamed up with Millie Mackintosh and Hugo Taylor on a journey to discover the UK’s next big fashion, accessory or interiors brand.

With an incredible prize up for grabs, our quest will see us travel across the UK meeting brands and capturing what makes them special.

Our aim is to amplify eight SME’s in the UK, helping them grow and take their business to the next level. It’s then up to the Great British public to decide who they want to crown the Smooothest Store. The winner will receive mentoring from senior Klarna executives, free use of Klarna’s Pay later product for 1 year* and £10,000.

*Terms and conditions can be found here.

The search for the Smooothest Store in the UK for 2019 has finished, our shortlist and winner can be seen below.

The shortlist.


Britannical is a luxury children’s outerwear brand that handcrafts all of its pieces ethically in the heart of London, using the finest natural materials.


Where fashion meets art, Carloe London creates quality leather bags in a range of colours, with colour combined purses and interchangeable straps allowing the customer to curate their own look.

Charlotte Jade

Built on the ethos of bringing the beautiful natural world indoors, Charlotte Jade’s hand drawn plant, floral and animal themed designs are available on luxury wallpaper, cushions, upholstery fabrics, ceramic tiles and many more.

Dip & Doze

Setting out to demystify the jargon around bedding and towels, Dip & Doze deliver organic and Fairtrade products that don’t cost the earth, either figuratively or literally, by balancing price with beauty, function and sustainability.

Hand Dyed Shoe Co.

Born from scrap leather in the furniture industry, the Hand Dyed Shoe Co is changing the way the world buys shoes by offering a unique experience and service from start to finish.

Mikaela Lyons

Mikaela Lyons launched her first collection – featuring the symbol of a lioness – in November 2017 and continues to create ethical and sustainable jewellery, all handmade and hallmarked in the UK.

Mustard Made

Founded by two sisters living on opposite sides of the world, Mustard Made creates powder coated steel storage lockers that bring a touch of soft industrial, practical storage to real homes.

Valle & Vik

Unique printed and plain silk dresses which mix elements of traditional Scandinavian design with a contemporary urban vibe, Valle & Vik draws on the founder’s background in fine art, fashion and her Norwegian heritage...

Watch now.

Britannical and Charlotte Jade

Carloe and Hand Dyed Shoe Company

Dip & Doze and Valle & Vik

Mikaela Lyons and Mustard Made

The judges.

Millie Mackintosh

Millie Mackintosh

Fashion designer, TV personality and beauty columnist – Millie has fast established herself as to go-to person for those interested in the latest trends. She will now be using her expertise to help Klarna find the next rising star in retail.

Hugo Taylor

Hugo Taylor

Hugo Taylor is an entrepreneur and both co-founder and creative director of Taylor Morris Eyewear. Hugo knows how to start and run a successful business with his brand now stocked in the likes of Harvey Nichols, World Duty Free and Bloomingdales.

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