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Jan 28, 20221 min read

Adore Beauty: Making beauty sales glow.

Klarna K logo on pink background

by Klarna

Since launching in the busy Australian buy now, pay later market, Klarna has looked for innovative ways to drive growth and give merchants access to new audiences.

Shoppers are spoiled for choice when it comes to online shopping. There’s always a sale somewhere and consumers’ attention is being dragged in multiple directions. Klarna’s unique position as the ultimate shopping experience gives retailers new ways to reach shoppers and capture their attention with features like price drop notifications and exclusive deals.

In partnering with Klarna, Adore Beauty wanted to re-engage distracted beauty shoppers and offer more flexible payment options. The brand also wanted to lift their average order value (AOV) and, in the long term, attract and convert new customers, increase brand loyalty and lifetime value, and set its business up for future growth.


“We are absolutely thrilled with the results of the past month – what a power couple Klarna and Adore are together!”

– Adore Beauty


See the results and download the case study here.

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