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Trends & insights
Apr 27, 20211 min read

Clicks and cliques.

Klarna K logo on pink background

by Klarna

Understanding Shopper tribes now and explore how priorities differ across a variety of personality types.

This year’s events have transformed the way we browse and buy, reinventing our relationships with brands and retailers and accelerating change at an unprecedented rate.

To stay relevant and protect profits during a recession, merchants must keep a finger on the pulse of their audiences’ wants and needs and adapt their products and service offers accordingly.

We’ve surveyed over 4,000 shoppers in various markets across the globe – including Australia – exploring how priorities differ across a variety of personality types and life stages, and – importantly – how these are shifting during the pandemic.

In this report, we’ve provided an overview of the characteristics of five important shopper tribes that brands and retailers should consider in 2021 along with top tips on how to gain and retain them as customers.

Explore how priorities differ across a variety of personality types and life stages, and how these are shifting during the pandemic.

 

Download the white paper here.