Apr 27, 20211 min read

Fast-track upturn.

Klarna K logo on pink background

by Klarna

Disrupting customer acquisition for 2020 and beyond.

It’s no secret that Australian retailers always want to gain and retain more business. In a post-COVID-19 world it will become even more vital as competition peaks, and consumers demand merchants deliver better shopping experiences. What do we know about the psyche of shoppers that retailers can use to help stay relevant? And are the old ways of approaching Customer Lifetime Value (CLV) right for the new world?

We explore the challenges retailers face and what they can do now to keep customer acquisition costs (CAC) low and lift Customer Lifetime Value (CLV) to realise their full potential. We outline new models for success that deliver greater ROI.


Download the ‘Fast-track Upturn’ report here.