JD Sports are the Undisputed King of Trainers, and with their second store opening this year, taking JD’s total store locations 33 Australia-wide, now it seems they’re the King of New Stores too.
JD has mastered the art of building hype; and with each new store opening, comes a crowd of eager shoppers, lined-up well before opening hours, jostling to be first in-store when the doors open, and ready to get their hands on the latest limited edition sneaks. JD’s new store in Bankstown Central was no exception, with an estimated 500 Sneakerheads lining up at the centre from 6.30am on Thursday morning, 3 June.
Klarna was thrilled to partner with JD for the first-time on a new store opening in Australia; treating JD Bankstown shoppers to a massive giveaway bonus, with the first 150 shoppers in-store to checkout with Klarna receiving a $100 JD gift voucher.
“We’ve been partnered with Klarna to give our customers a smooother shopping experience online since last October, and Klarna customers can also shop in-store using the Klarna app; so it made perfect sense for us to take this to the next level and collaborate on our biggest energy moment to our core Western Sydney audience to reward them for their loyalty. Klarna are our global partner and are always thinking outside the box when it comes to activating within the JD business. We know our customers were really appreciative of the hyper-relevant way they were rewarded for utilising the super slick Klarna service.”
– JD spokesperson.
With the DJ booth pumping and the Nike Dunks flying off the shelves, Klarna ambassadors worked the queue giving away much needed free coffee to help keep energy levels up and the party vibes going all morning.
Customer expectations have changed. Across all demographics and market sectors, consumers are increasingly savvy, and attention spans are short. The competitive advantage of brands that continue to disrupt and engage their customers should never be underestimated.
Creating disruptive, fun and personalised shopping experiences like JD and Klarna doesn’t need to break the bank. It’s all about finding that intersection between shopping, pop-culture and consumer needs; and engaging with shoppers on their terms to create a truly elevated shopping experience.
Do you want to be a part of upcoming Klarna activations? Get in touch.
