Klarna in focus
Jul 30, 20201 min read

Klarna-National Retail Association partnership.

Fran Ereira profile picture

by Fran Ereira

All of us at Klarna Australia are really excited to announce our strategic partnership with Australia’s National Retail Association.

This partnership brings two great organisations together to make a real difference as Australian retailers respond to unprecedented disruption and economic impacts of the Covid-19 pandemic.

By joining forces, we will provide research, data, strategic insight and enduring value to NRA members to assist them successfully navigate this period of substantial change.

Klarna is the world’s largest provider of interest-free instalment shopping options and over 15 years have connected over 85 million shoppers to brands around the globe. With consumer behaviour and preferences changing rapidly, it has never been more important for retailers to stay connected and up to date with latest trends and industry research. The first report we are making available under the partnership is titled: Revive and thrive: How Australian retailers can get ahead now.

Dominique Lamb, CEO of the National Retail Association says “as technology continues to advance, customer expectations adapt alongside them. Customers expect convenience and offering various payment options is one way to assure frictionless transactions. Given the growth of Buy Now, Pay Later platforms in recent years, it only makes sense for the National Retail Association to form this strategic partnership. Klarna is ideally positioned to provide valuable insights to our members. Their global footprint gives access to a wealth of data and valuable insight.”

Klarna is here to deliver choice, insight and value to Australian retailers – we are proud to stand behind the National Retail Association of Australia and its 28,000 members.