Featured
23 Sept 20211 min read
The death of the office dress code.
Office dress code? What office dress code? Thanks to COVID and working from home over the last 18 months, at least half of our bodies have been wearing PJs and slippers 24/7. Like it or not, this has had a permanent effect on how Australians will dress at home and professionally – even when we can all go back to the office.
Fashion, style and self-expression took a backseat while the world battled COVID-19 and we all stayed home to stay safe. Similarly, retailers and fashion brands had to change(room) it up, to combat a massive shift from physical to digital shopping. Things like virtual fittings, video styling sessions, and online runway shows via Zoom became the norm.
Now, retailers need to prepare for what office fashion looks like as consumers ease themselves back into a professional environment over the coming year.
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