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Oct 12, 20211 min read

The key to a successful shopping season.

Klarna K logo on pink background

by Klarna

For many, the shopping season is the most stressful time of the year and for most retailers, it’s their busiest and most competitive period. This season has changed dramatically, both in terms of what people want and need, but also how people are shopping. Many Australians have not been able to visit a store for many months, which has had a huge impact on their shopping behaviours. Marketers have had to re-think and re-think again as to what shoppers are really looking for and that agility will be important throughout this festive season more than ever. Shoppers have had to change the way they normally shop due to shutdowns and restrictions, meaning a huge focus has shifted to online. As a result, shipping and fulfilment delays have become more common. Brands must now work to create a holiday shopping experience that caters to all the ways consumers can and want to shop – in-store or online along with click-and-collect and curb-side pick ups. We want to ensure a consistent brand experience throughout the shopping journey – regardless of the path a shopper takes – if we want to see shoppers convert and return even post-holiday.

Klarna asked some of our Aussie partners, Alinga, Klaviyo, ShipStation and Convert Digital for their best insights and tips on how retailers can make the most of this shopping season.

 

Read the full white paper with all of the shopping preparation tools here