Klarna in focus
Sep 15, 20202 min read

Wish lists: shoppers are loving shoes.

Fredrik Thambert

by Fredrik Thambert

Sneakers seem to be on top of most shoppers’ minds. It’s the most popular product category on the wish lists created in Klarna’s app in August.

Klarna’s wish lists give shoppers the possibility to save products they love from any retailer and keep them in mind for a future occasion. Online shopping is truly going social!

Shoppers can share their wish lists with friends and family, and get inspired by what other people have wishlisted. They can also follow wish lists created by their favourite brands and Klarna’s own wish lists curated by experts for the latest and hottest things on the market.

So, what are people most interested in?  Judging from the data and what they are wish-listing, shoes (especially sneakers) are what most people are craving.

More than 10 percent of all wish-listed items in August are shoes or in the shoe category. Some of the most popular brands are Nike, Adidas, and Vans. Scoring a new pair of kicks is always in style, but perhaps even more so when spring arrives and it’s time for a fresh start of the season.

Naturally, clothes and fashion products are also on a lot of shoppers’ radar. Popular brands in August include Gucci and Shein, both of which have been successful in building hype and demand around their products.

Home products is the third most wish-listed category in August. Ever since Covid-19 hit at the beginning of the year, people have spent more time than ever at home. Naturally, we’ve been more inclined to improve our home environment with new furniture and DIY projects. This trend seems to continue as social distancing measures are still in place in most countries.

So far this year, more than 300,000 Klarna app users around the world have created wish lists and populated them with desirable items. More than 3 million products have been added to wish lists since the feature became available.

Another neat feature is the price drop notifications that can be attached to the wish-listed items. Shoppers can set up alerts for the products they love, and only pay for them when they’re comfortable with the price, offering the best value for money on their purchases.

Haven’t tried our wish lists yet? Download the Klarna app and start pinning the products you’re craving for.