The State of Smoooth: 2021 Holidays Unwrapped

The State of Smoooth: 2021 Holidays Unwrapped.

A look at how consumers are spending this holiday season. Our gift to you: Actionable insights to help you prepare for the most wonderful (shopping) time of the year.

shoppers surveyed.

orders on Klarna analyzed.

Holiday shopping 101. We’ve got the inside scoop.

1 in 2

Gen Z & Millennials will holiday shop early.

of shoppers plan to shop on Black Friday.

of Gen Z & Millennials have purchased a product after seeing it on social media.

The season for spending. Learn how gift-givers are giving.

1 in 2

shoppers plan to spend between $250-1000 on gifts.

37%

of Gen Z plans to buy a gift for themselves off their wish lists.

54%

of millennials plan to check out livestream shopping.

Download the full 2021 Holidays Unwrapped report below.

Don’t miss any of the key insights into how consumers are spending this holiday season: From timing, top growing categories, priorities, and more.

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