Boost conversion and AOV with cashback
Launch cashback campaigns on Klarna’s high-reach shopping platform, and attract new shoppers at the perfect moment.
Offer cashback to shoppers
Incentivize more purchases with cashback in the app, alongside Klarna's flexible payment options and buyer protection policy.
Reach high-intent shoppers
Klarna’s shoppers are savvy and highly motivated to buy. Reach them at the point of purchase with cashback.
93m
shoppers
+69%
year-over-year shopper growth
71m
global app downloads
Klarna shoppers love cashback
Shoppers can earn cashback at hundreds of stores, compare prices, shop securely with Buyer protection, and pay flexibly—all through the Klarna app.
How it works
Set up cashback in the Klarna app in three simple steps.
1. Activate Klarna
Select your network of choice and activate Klarna Affiliate.
2. Send assets
Submit visual assets like logos, icons, and lifestyle images.
3. Push live
Publish in the Klarna app and watch the sales come in.
Frequently asked questions
Want more info on cashback or how to get started? Find your answers below. For further help or troubleshooting, please contact Merchant support.
Contact your Klarna representative for more information and guidance on getting started.
Joining can significantly boost your brand's performance and customer engagement. Offering cashback through the Klarna app often leads to higher conversion rates, prompting more customers to complete their purchases. Cashback can also increase the average order value, as customers may add more items to their carts to maximize rewards, and encourage repeat purchases. Additionally, it can enhance your brand's visibility by improving inventory exposure and securing additional placements in the app.
Klarna’s cashback program is currently live in 12 global markets, including the US, Germany, Sweden, Spain, Italy, France, Belgium, Netherlands, Austria, Finland, Ireland, and Portugal (launching in Denmark, Norway, and Poland in Q1 2025). The commission-to-cashback ratio varies for each market. Please reach out to your Klarna representative to get specific details for your market.
The program is funded by increased affiliate commission rates.
Klarna provides detailed performance analytics to help you monitor the success of your cashback campaigns.
Yes, volume partners can set their own cashback rates within the program's agreement framework.
Participating in the cashback program increases your brand’s visibility through prominent placements in the Klarna app. Brands can also pay for premium placements in the app or through Klarna’s CRM channels.
Cashback is funded by affiliate revenue, making the program cost-effective for partners.
Yes—Klarna supports targeted campaigns, allowing you to reach certain customers with tailored cashback offers.
Klarna offers comprehensive support, including campaign management tools and performance analytics.
Cashback is currently unavailable in the UK because it requires a Klarna balance account, which Klarna has not yet secured a license for in the UK. Once we obtain this license and Klarna balance accounts become available, cashback will also be offered to UK customers.