Attract more shoppers with Drive-to-store Ads
Boost frequency and acquire new customers. We measure in-store shopping behavior and target the right people for you.
Simplify their shopping experience
Maximize customer engagement with digital loyalty cards, rewards, and personalized offers - plus nearest store directions.
Activate loyalty card access in-app
Deliver tailored, relevant promotions
Provide convenient store location directions
Drive in-store traffic
Reach household decision makers, deliver personalized offers, and track the full customer journey from engagement to in-store purchases—all while maximizing your campaign's ROI.
Reach the right audience
Drive footfall by connecting with decision-makers who use Klarna before, during, and after shopping trips. Target high-intent shoppers as they're planning their purchases.
Advanced targeting
Use behavior-based targeting to reach your ideal shoppers. Leverage loyalty cards, shopping history, and location info to deliver relevant offers at the right moment.
End-to-end campaign attribution
Track the entire customer journey from clicks to in-store purchases. Our data ensures full visibility on the effectiveness and ROI of your campaigns.
Maximize ROI
Increase the frequency and retention of existing customers and by acquire entirely new audiences. Achieve high conversion rates and significant returns.
Smarter, more efficient ads
Traditional paper flyers are costly and outdated. Switch to digital and target audiences with dynamic, personalized ads that adapt to stock and preferences.
Effortless integration
Our partners value consistently strong results. We deliver top-of-class ROI month after month.
How Drive-to-store Ads works
Klarna is the shopping assistant for millions of customers doing their weekly in-store shopping.
Targeted content
Users get relevant content based on their interests, loyalty cards, past shopping behavior, and location.
Store directions
Users can immediately find the closest store to buy the products they want.
Rewards collection
At checkout, users can scan their loyalty card in the Klarna app to collect all points and rewards.
Frequently asked questions
Questions on how to use Drive-to-store Ads and how to get going? Find your answers below. For any further help or trouble-shooting, please contact business support.
All features are available in all Klarna markets.
And that's a great strategy! Having your own app is essential for engaging your most loyal customers. However, research shows that your app only reaches the top 18% of your customer base. The majority of your shoppers prefer using mobile wallets like Klarna for convenience. Think about your own experience—how many retailer apps do you regularly use? With Klarna, you can reach the customers who aren’t downloading more apps but still want a seamless shopping experience.
We’ve found that loyalty cards don’t necessarily mean loyalty. Shoppers carry multiple loyalty cards within the same vertical, and data shows that having one card increases the likelihood of having another one. Shoppers are more fluid in their choices than you might think, so staying top-of-mind is critical. Klarna helps ensure that your brand is present when customers are making those decisions.
That’s not a problem at all. Many of our partners don’t use catalogs either, and we’ve seen tremendous success with carousels, collections, and other engaging content formats. These methods can be even more effective in capturing mobile users' attention, helping you drive results without the need for a traditional catalog.
Klarna is an ideal channel for attracting new customers. We can identify who is shopping with you and who isn’t. Plus, we can demonstrate clear ROI from existing customers, so why not leverage that while expanding your reach to new shoppers?
Boost in-store sales
Use Klarna to drive more shoppers to your store and accurately measure the impact.