Klarna kickstart the year with our biggest marketing campaign to date called “Get Smoooth” featuring Snoop Dogg (who temporarily changed his name to “Smoooth Dogg”) as spokesperson and investor (!). Whatever our marketing people are smoking, it’s working. The campaign became an immediate success with extensive press and social media coverage worldwide.
In May, we launched our app in the US with the campaign “Shop like a Queen”, quickly becoming one of the most popular shopping apps in the App Store and Google Play. We also launched the Klarna card in Germany.
On average, a new merchant joined us every 7 minutes in 2019, adding 70,000 in total.
This year, Smoooth Week was held in Berlin. An entire train filled with Klarnauts departed from Stockholm and the conductor is a familiar face to us all...
A small group of employees decide to do a bicycle relay all the way from Stockholm to Berlin. Now that’s impressive!
Klarna announced a $460 million equity raise, at a post money valuation of $5.5 billion. Investors such as Commonwealth Bank of Australia, Dragoneer and Blackrock holdings jumped onboard. This made us the highest valued private fintech company in Europe, 6th globally. Who could have imagined this when our pitch got rejected back in 2005? Let’s just say that we like to set unreasonable goals.