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21 Nov 2019

It’s time for a treat – Klarna brings ‘pup-up’ to London

Klarna, the leading global disruptor of smoooth shopping and payments, celebrates the dog owning and dog loving communities with their brand new campaign ‘Who’s a good shopper’, kicking off with its first ever UK ‘pup-up’ in London on 27-28 November.

Klarna will open the pup-up following in the footsteps of their other successful pop-ups in London and Manchester. This time showcasing Klarna to London’s loyal dog-loving community in a setting dedicated to shoppers and their furry friends.

“At Klarna we create experiences where you shop for what you love, for the ones you love. And that’s what the ‘Who’s a Good Shopper’ campaign is all about too – a celebration of the relationship between dog owners and their beloved dogs,” says David Sandstrom CMO of Klarna. ”Throughout the campaign we will show how Klarna offers the best shopping experience for people and their furry best friends – starting off with bringing them all together to experience just that in our stylish pup up,” he continues.

The festive season should be about spending time with those that you love. At the Klarna pup-up dog owners and their pooches can experience some much needed pamper time together, side-by-side. Dog grooming will be available by the best in the business, right next to manicures and hair styling for owners.

Is your pet a poser? The pup-up will be offering pets the chance to show off their fresh groom while they pose for their very own pet portrait by the talented Woof Portraits. Owners will also be able to purchase a sweater with an embroidered portrait of their pet by ‘Hoop & Loop’. Keeping them close to their owners heart, even when they’re apart!

The ‘Kanine Kafe’ is guaranteed to get tails wagging. Owners and pets can shop the Klarna directory and educate themselves on the more than 4,500 retailers that offer Klarna in the UK, over a cup of tea and canine biscuit.

Most importantly, Klarna are proud to be partnering with the Wild at Heart Foundation, with all proceeds from the pup-up being donated to the charity, who support animal welfare projects, particularly dog rescue, adoption and rehoming worldwide.

The Klarna pup-up will launch with an exclusive VIP party on Tuesday 26 November, and will be open to the public the following day from Wednesday 27 – Thursday 28 November 9am to 7.30pm at 15 Bateman Street, Soho, London, W1D 3AQ

For more information, please visit:


Press Enquiries:

Jessica Carey / Danni Wood, TRACE Publicity
0207 240 9898
Jessica@TRACEPublicity.com/ Danni@TRACEPublicity.com

About Klarna

Klarna, the leading global disruptor of payments and banking, and provider of smoooth retail services, was founded in Sweden in 2005. Klarna currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere – online and in-store.

Over 170,000 merchants, including ASOS, Peloton, Abercrombie & Fitch, Michael Kors, Superdry, Gymshark, Samsung, Topshop, Agent Provocateur and many more have enabled Klarna’s innovative shopping experience, that stretches beyond the actual transaction and also allows consumers to take control over their personal finances. Klarna has 2,500 employees and is active in 17 countries.