Sep 3, 2021

Klarna brings the Karnival to Mighty Hoopla Festival

The Karnvial of Retail Wonders will host carnival rides and games with an ultimate pop prize up for grabs

London, 3rd September 2021: Klarna, the leading payments and shopping service, will be hosting its own Karnival of Retail Wonders at this year’s Mighty Hoopla Festival bringing retail to life through a carnival experience of games and mega prizes.

The Karnival of Retail Wonders will host larger than life interactive fairground games, Instagrammable photo moments and chill-out zones. All the carnival classics will be there but with a Klarna twist, including Hook a Shoe, Bling Toss and the Lipstick Shy with prizes of popcorn, candyfloss and rainbow marshmallows up for grabs. Karnvial goers will also be able to sit in Giant Teacups and get the ultimate festival look with endless sustainable glitter.

To add to the excitement, festival-goers who play and win all three games will be entered into a draw to watch pop-sensation, Cheryl, from the VIP enclosure. Also up for grabs is a Groopla ticket for six friends to attend next year’s Mighty Hoopla. To enter, people simply need to share a picture at the Karnival, tag @Klarna.UK with the hashtag, #KlarnaKarnival.

The Mighty Hoopla festival welcomes 25,000 people to London’s Brockwell Park to unite people through music, fashion and acceptance. The ultimate pop extravaganza embraces the best of queer culture across six stages and tents welcoming over 200 artists including Cheryl, Alexandra Burke, Becky Hill and Gabrielle. 

Emily Thomas, Consumer PR Lead at Klarna, said, “We are so excited to be hosting our Karnival of Retail Wonders at Mighty Hoopla. Fashion is about self-expression, confidence and identity and following our successful partnerships with Attitude Pride at Home and the LGBT Foundation, we are delighted to continue supporting the LGBTQ+ community. We are looking forward to meeting all the festival-goers, enjoy the Karnival and win some fantastic prizes.” 

Didn’t get a ticket? Last-minute tickets are on sale on the day at 11am. As Mighty Hoopla’s official Ticketing Payment Partner, people can spread the cost of their ticket and pay in 3 through Klarna. Payments are scheduled automatically, with the first payment made at the point of purchase via either a debit or credit card, with the final two payments being taken 30 and 60 days after purchase, interest and fee free.


Press kit here.

For more information, please contact:

Nia Walters

Emily Regan 

@TRACEPublicity +4420 7240 9898

About Klarna

With over 90 million global active users and 2 million transactions a day, Klarna is meeting the changing demands of consumers who want to shop, pay and bank on one intuitive platform and with one trusted brand. Over 250,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, Samsung, ASOS, Peloton, Ralph Lauren, Abercrombie & Fitch, Nike and Shein have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 markets. Klarna has been backed by Sequoia Capital since 2010 and more recently, SilverLake, Dragoneer, Bestseller Group, Permira, Ant Group, HMI Capital, TCV, NorthZone, Commonwealth Bank of Australia, Merian Chrysalis Investment Company Limited, funds and accounts managed by BlackRock amongst others.