Klarna and American Express® announce partnership to enable millions of American Express members to shop through Klarna Checkout.
Starting in October, Klarna will enable its checkout merchants the ability to sell with American Express in Sweden, Finland, Germany and the United States. No extra integration or contract is needed for the retailer. The instant roll-out is made possible by Klarna’s dynamic checkout solution.
“Klarna can roll out a payment method across several markets without requiring additional integration or contracts for our merchants,” said Sebastian Siemiatkowski, co-founder and CEO of Klarna. “We provide the most popular payment methods, and with 115 million card members worldwide and a strong brand, American Express is a significant partner.”
This partnership is made possible by Klarna’s dynamic checkout solution which allows for continuous improvement of the checkout. When retailers sign up with Klarna Checkout, they do so through one integration. From there, Klarna makes all necessary changes with no additional integration or contract changes and can add popular payment methods in real-time. Klarna has enabled SafeKey 3D secure for American Express transactions.
“We are excited to provide our Cardmembers with the ease of buying with a single tap from Klarna’s rapidly expanding network of retailers. And we are very much looking forward to this partnership,” said Fredrik Sauter, Country Manager, Nordics & CEE at American Express.
By removing friction from the buying process, Klarna’s solution delivers increases in conversion, especially on mobile devices. Klarna’s 35 million users make 50% of purchases in Klarna’s checkout solution on mobile devices and retailers see considerable increases in conversion.
Klarna was founded in Stockholm in 2005 with the idea of simplifying buying. We do this by letting the consumer receive the goods first and pay afterwards, while we assume the credit and fraud risks for the merchants. Today, Klarna is one of Europe’s fastest growing companies.
In 2014 we joined forces with SOFORT and formed Klarna Group, the leading European alternative payment provider. Klarna Group has more than 1200 employees and is active on 18 markets. We serve 35 million consumers and work with 50 000 merchants. Our goal is to become the world’s favorite way to buy.