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10 May 2021

Klarna launches Small Business Impact Initiative to help small and medium-sized enterprises recover from pandemic

In honor of Small Business Month, Klarna is donating $4.5 million in payment and media services to 100 small businesses nationwide

New York, NY (May 10, 2021) – Klarna, a leading global retail bank, payments and shopping service, today announced it is donating $4.5 million in free services to small and medium-sized enterprises to aid them in recovery. In honor of Small Business Month, from May 10–31, 2021 small businesses can apply to receive one free year of payment services and $40,000 worth of free media services from Klarna. Klarna will select 100 small businesses from the applicant pool, focusing on those that were most impacted by the pandemic, including minority and female-led businesses, to receive fee-free payment services and marketing exposure across Klarna’s ecosystem. 

“Small businesses are the lifeblood of the US economy, and it’s no secret they have been hit especially hard by the COVID-19 pandemic. With consumers shifting more of their shopping toward e-commerce, these businesses have seen higher rates of store closures, layoffs, and reduced hours and wages,” said David Sykes, Head of US, Klarna. “As the economic recovery gains steam, Klarna is proud to offer small businesses the support, visibility and flexibility needed to make a successful comeback.”

According to a recent report by Facebook and the Small Business Roundtable, 22% of US small businesses were closed in February 2021, nearing the pandemic peak of 23% in May 2020. Of those impacted, minority-owned businesses suffered the greatest losses, with 27% of minority-led SMEs reporting closures versus 18% of other businesses. Additionally, 25% of female-led businesses reported closures, a disproportionate amount compared to other businesses.

With a network of 16 million US shoppers and over 250,000 retail partners globally, Klarna continues to demonstrate it is more than a payments platform—it is also a marketing growth engine and advocate for brands, big and small. By donating these services to small businesses, Klarna will enable them to unlock a new customer base, gain greater exposure and product visibility, and build brand affinity through relevant content curation, all with a high level of independence and control.

Small businesses can apply to participate in Klarna’s program here
*Note: businesses must be integrated with one of Klarna’s affiliated partner platforms, such as Shopify, WooCommerce, BigCommerce, Shift4Shop or Magento to apply.


About Klarna
We make shopping smooth. With Klarna consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $31 billion. Klarna was founded in 2005, has over 3,500 employees and is active in 17 countries. For more information, visit klarna.com 

Media Relations Contacts:
Shira Rimini

Berns Communications Group
Michael McMullan