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Jan 7, 2019

Klarna’s Pay later now available at Missguided

London, 7th January 2019 — Much-loved fashion brand and Love Island favourite Missguided has joined the UK’s pay later revolution by partnering with flexible-payments experts Klarna. From today, anyone shopping via the Missguided app can choose Pay later at the checkout, and pay for their goods up to 30 days after delivery. Klarna’s Pay later is offered completely interest and fee-free to the shopper.

For shoppers who love the variety of clothes and accessories available with online shopping, but hate worrying about sizing, Klarna is the answer. Shoppers using the Missguided app can now order items to try on, and the best part? They’ll only have to pay for the items they want to keep, turning their sitting room into a fitting room.

And the convenience doesn’t stop there; not only is Pay later optimised for the mobile channel, after a shopper uses Klarna for the first time, all subsequent purchases will only need a single click to buy. This makes shopping easy when on the go — whether at work, on the bus or on the sofa watching Love Island.

Pay later will initially be available to customers using Missguided’s app — before being rolled out later this quarter.

Luke Griffiths, General Manager at Klarna UK, commented:

“We’re no strangers to delivering what customers want. We’ve been working in online payments for over a decade, and have learned a few things along the way. Fiddly checkouts, with numerous pages of tedious forms to complete, are a complete turn-off for today’s shoppers. Pay later lets Missguided’s customers pay for their items seamlessly and try on the latest fashion before parting with a penny — giving them more time to focus on the things they love.”

Jonathan Wall, Chief Digital Officer at Missguided added:

“We’re so proud of the brand we’ve built at Missguided but we’re also constantly looking at ways to make it better. Our customers made it clear they wanted to be able to ‘Buy now, Pay later’ so that’s exactly what we gave them. Klarna have a legacy of doing this incredibly well, so it was an easy decision for us to work with them. It will be exciting to see how this works for both ourselves and our shoppers.”


– ENDS –


Press enquiries

Electra Gerolymbou/ Chantal Swainston, firstlight PR,

+44 20 3617 7240



About Klarna

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time – offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 100,000 merchants, including ASOS, Topshop, H&M and JD Sports in the UK, to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.



About Missguided

Missguided is one of the fastest growing women’s online retailers in the world. Founded in 2009 by Nitin Passi, it has become a leading rapid fashion retailer, taking an agile approach that sees it deliver commercial and affordable products to its customers before trends hit.

Its signature confident style and broad product range has driven global development in recent years, now selling to over 160 countries and locally active in the US, Australia, France, Spain, Ireland and Germany, with future plans for further international expansion and a loyal following of 4.8 million social media fans worldwide across multiple platforms.

Missguided have further developed their global profile and growth through wholesale opportunities with established brands such as Selfridges, ASOS, Schuh, Zalando, The Fragrance Shop and two flagship stores at Westfield Stratford and Bluewater, Kent.