New York, May 12, 2021 - Americans are the most optimistic about their own personal financial future and plan to save more money than usual, compared to residents in eight countries in Europe, the UK and Australia.* This is according to new research by Klarna, a leading global retail bank, payments and shopping service, which surveyed more than 9,000 consumers across three continents to understand consumers’ current banking and money management habits, and their expectations for the future.
Almost half (49%) of Americans believe their personal finances will be better a year from now, making the US the most optimistic country of all nine countries surveyed. Younger US consumers are particularly positive about their own financial future; two-thirds (65%) of Gen Z (18-25) and 59% of Millennials (25-40) believe that their personal finances will be better in a year’s time. Only 11% of total respondents believe that they will be worse off.
“With the continued rollout of the Covid-19 vaccine and the gradual reopening of businesses nationwide, there is growing optimism about the economy among US consumers. Now that we’re in the second year of the pandemic, it’s great to see that people have a positive outlook as we look to the year ahead,” said David Sykes, Head of US and Canada at Klarna. “What’s especially encouraging is that younger consumers are saving and investing at higher rates than the rest of the population, indicating a desire to be mindful about their financial well-being and future.”
Australia and Norway were tied with the second highest levels of optimism at 40%, while Sweden’s consumers had the least optimistic outlook for their financial future at only 19%.
Additional key highlights from the report include:
- Younger Americans say they plan to save more than older generations. 32% of Americans say they’re planning to save more money than usual in April, and Gen Z (51%) and Millennials (42%) intend to save the most. In contrast, only 24% of Gen X (41-56) respondents say the same, while 18% of Americans are not saving money at all.
Half of Americans who save money actively invest it to grow their savings. Of those who invest, Gen Z (42%) and Millennials (40%) do so at a higher rate than older demographics like Gen X (32%) and Baby Boomers who are between 57-75 years old (26%). Overall, about 9% of Americans noted they are investing in cryptocurrencies like bitcoin, which is higher than in any other country surveyed.
However, the US still lags other markets when it comes to investing. The number of consumers who are actively investing their money versus using regular savings accounts is proportionally smaller in the US (34%) compared to the other markets in the study, particularly the Nordic countries of Sweden (54%), Norway (41%) and Finland (42%).
Card payments dominate in the US. When it comes to payment methods, the majority (54%) of US consumers prefer to pay with a credit or debit card. In fact, the US has the second highest credit card penetration after the UK with 61% of US consumers saying they owned a credit card. However, there are notable differences between age groups, where just 47% of Gen Z owns a credit card, compared to 56% among Gen Xers and 66% among Baby Boomers.
The full results of Klarna’s Money Management Pulse survey can be found here.
Basis for the Insights
*The markets included in the study are the US, the UK, Australia, Germany, Austria, the Netherlands, Norway, Finland and Sweden. The study includes research conducted across three continents, surveying more than 9,000 consumers, during March 2021.
We make shopping smooth. With Klarna, consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $31 billion. Klarna was founded in 2005, has over 3,500 employees and is active in 17 countries. For more information, visit klarna.com.
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