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13 Jun 2018

UK: Klarna drives new payment service for EMaC

London, 13th June 2018 – Today, leading payments and consumer finance provider Klarna has announced a partnership with EMaC – the UK’s top provider of service plans to the UK automotive industry. EMaC dealers can now offer their customers the ability to use Klarna’s consumer finance in store to pay for repairs and vehicle accessories, interest-free, as part of a ‘Drive now, Pay later’ programme.

The launch of the flexible monthly instalment plan – up to twelve months – comes as EMaC brings to market a wider suite of services designed to enhance dealer profitability throughout the entire auto ownership lifecycle. The ‘Drive Now, Pay later’ service uses Klarna’s cutting-edge technology which delivers a friendly consumer finance experience with easy credit application process and real-time decisioning.

Customers will now be able to pay for car repairs, parts and MOTs over time, bringing Klarna’s tried and tested online credit offering to the physical retail environment. It will allow big-ticket purchases that can often come at inconvenient times, to be spread evenly through an agreed payment plan. And with full support from EMaC’s experienced field team to set up the programme, dealers also benefit from staff training, ongoing performance reviews and best practice advice.

Commenting on the partnership, Luke Griffiths, General Manager for Klarna UK says, “Having a variety of options at the till gives customers considerably more flexibility, and a much better payment experience. By introducing Klarna’s consumer finance, EMaC are ensuring that customers, who may be making bigger ticket purchases, like car parts or repairs, will now be able to pay in a way that suits them, on their schedule. At Klarna, we’re focused on giving consumers control over how and when they choose to pay for their purchases, and this is a great step in our ongoing mission.”

John O’Donnell, Managing Director for EMaC, comments, “Drive Now, Pay later is an exciting launch for EMaC, built on a strong partnership with Klarna. As a business, focusing on delivering a customer-centric approach to our day-to-day operations remains at the core of our ambitions. Drive Now, Pay later is the first of a range of new solutions for dealers that are designed to help them develop new revenue streams. By building on our position as the leading provider of service plans and expanding our portfolio of value adds, we are perfectly placed to deliver tailor-made consumer retention solutions to dealers.”



About Klarna

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time – offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 89,000 merchants, including ASOS, Topshop and JD Sports in the UK, to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.




About EMaC

EMaC is part of the Innovation Group, which manages critical incidents in the car and home on behalf of the world’s leading insurers, brokers and fleet managers, together with warranty and service plan provision for many automotive manufacturers globally.  Our solutions are supported by a word-class supplier network, outstanding people and sophisticated technology platforms which integrate seamlessly with clients. As a result, we reduce indemnity and operational spend, improve customer experience and provide powerful data insights to our clients.

Innovation Group employs over 3,000 people world-wide, operating from offices in the UK, France, Spain, Germany, Poland, Belgium, USA, India, South Africa and Australia.  The Group serves over 1,200 clients, comprising 15 of the top 20 global general insurers and 3 of the top 5 fleet and lease management companies globally.


For more information about Innovation Group, please visit 


Innovation Group was acquired in December 2015 by The Carlyle Group, a Global Alternative Asset Manager.

For further information please contact:

Justine Hoadley or Maddy Roles
0208 977 9132