Jul 24, 2018

UK: Online beauty retailer BEAUTY BAY partners with leading payments provider Klarna to drive growth

24 July 2018 – Today, leading European payments provider Klarna has announced a partnership with Europe’s largest independent online beauty retailer, BEAUTY BAY.

BEAUTY BAY customers will now be able to use Klarna’s Pay later service when checking out online, enabling shoppers to receive their products and pay for them up to 30 days later, with no interest or fees.

Missing out on the latest launches from big brands and hot labels will be a thing of the past, as customers can now nab the latest lip-stains and highlighters, safe in the knowledge that they can cover the costs later that month.

The announcement comes as Klarna also launches its latest research into the beauty industry. Shoppers who purchase beauty products online have shown that access, variety and ‘getting there first’ are top of their priorities, with 55% of shoppers prefering to shop online for beauty products so that they can access the latest products earlier.

Beauty shoppers have also stated they want the basics done right when it comes to online shopping. Returns (38%), reviews (37%) and only showing items in stock (36%) all top the table for how to improve shopper experience; in comparison to inspirational recommendations (20%) or better personalisation (19%) which has less appeal.

Shoppers are also happy to invest more cash to secure better quality (73%), or longer lasting (74%) products, and a further 53% would like to be able to split the cost of these more expensive items.

Skincare (42%), bath and body products (34%) and haircare (33%) were shoppers’ top products to purchase online.

Since its launch in 2007, BEAUTY BAY has grown into one of the biggest online beauty destination, offering shoppers over 7,000 products from over 200 of the very best UK and international brands — including makeup, skincare, body products and electricals.

David Gabbie, Joint Executive Officer at BEAUTY BAY, said: “Our offering is hugely influenced by customer demand, the latest trends and the most innovative breakthroughs in beauty technology. We pride ourselves on bringing the best of everything straight to our shoppers. Naturally, making sure our customers have the best possible user experience is of the utmost importance to us. Partnering with Klarna to offer their Pay later solution means we can give our customers more freedom and flexibility when buying online — helping us to boost sales, drive loyalty and increase customer satisfaction.”

Luke Griffiths, General Manager at Klarna UK added: “Payments play an integral role in the online user experience. At Klarna, our aim is to help retailers give their customers more control over how and when they pay, so we were really pleased to have been approached by BEAUTY BAY this year. Consumers want to be able to pay later for beauty, with our latest research showing 78% of online beauty shoppers would be more likely to purchase an item online if they could pay for it after delivery. It has big potential for the industry and BEAUTY BAY is leading the way. We can’t wait to see how the industry benefits from the simplicity, convenienceand easy payment process.”

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Press enquiries

Electra Gerolymbou/ Chantal Swainston, firstlight PR,

+44 20 3617 7240


About Klarna

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time — offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 90,000 merchants, including ASOS, Topshop and JD Sports in the UK, to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.

About Beauty Bay

‘Sharing our beauty obsessions with the world’ is BEAUTY BAY’s mantra, and since 2007 it has been at the forefront of online beauty retailing. Introducing, what are now, some of the worlds top beauty brands to the European market. Allowing customers to shop their favorite international independent brands with no import taxes and next day delivery promises.

Top brands currently sold on BEAUTY BAY: Jeffree Star Cosmetics, The Ordinary, Mario Badescu, Wet n Wild, Anastasia Beverly Hills and BH Cosmetics.