Jul 17, 2018

UK: Swoon partners with payments provider Klarna to offer flexible financing.

17 July 2018 – Today, leading European payments provider Klarna has announced a partnership with UK-based online furniture brand, Swoon.

When checking out online, shoppers will now be able to benefit from Klarna’s consumer financing, called Slice it, which enables shoppers to make purchases by ‘slicing’ the cost into monthly installments — with payments of £500 or more being spread over 6 months, and those of £1,000+ over 12 months.

Klarna’s unique technology also vastly simplifies the checkout process, allowing consumers to make their purchases by simply entering their email and delivery address, rather than having to provide complicated log-in information and credit or debit card details.

Founded in 2012 by two passionate homeowners, Swoon was born out of a desire to offer distinctively designed quality furniture at disruptive prices, and quickly evolved into a successful online furniture retailer. The company has recently undergone a rebrand — following a round of investment of £15 million led by Octopus Ventures in 2017 — designed to appeal to ‘home obsessed’ shoppers.

Luke Griffiths, General Manager at Klarna UK commented: “Payments play a vital role in the online user experience, and shoppers today have come to expect a variety of convenient and simple payment options at the checkout. We’re very happy to be partnering with Swoon to offer their customers greater flexibility over how and when they pay for their purchases — which is particularly important to those making higher-value furniture purchases.”

Josh Guthrie, Head of Customer Experience at Swoon adds: “We believe that everyone should be able to buy beautifully designed and crafted furniture  at reasonable prices. We were first drawn to Klarna due to its simplicity and user-friendly design and feel they’re the ideal partner to help us improve our user experience. By offering Klarna’s Slice it solution to our home obsessed customers, we are giving them the power to purchase Swoon furniture without limiting their choices based on price tag.”



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About Klarna

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time — offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 90,000 merchants, including ASOS, Topshop and JD Sports in the UK, to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.


About Swoon

Established in 2012, Swoon is an online furniture retailer that champions originality, fine craftsmanship, and honest prices.  After spotting a gap in the market for beautifully crafted, but affordable, furniture, they set out on a mission to bring great design to every home. By investing their time and money into sourcing the best materials and craftsmen, rather than on lavish stores or warehouses, they’ve been able to make this mission possible.  From made-to-order sofas to stand-out storage and, most recently, a stunning lighting range, Swoon launches multiple pieces each week so there is always something new to see. Backed by Octopus Investment and Index Ventures, Swoon is one of the 26 companies chosen by Tech City UK in February 2017 for its Future Fifty program, which supports 50 of the UK’s rising tech stars.