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Shopping consciously doesn’t have to be hard.
Conscious Brand

Shopping consciously doesn’t have to be hard.

Our aim is to provide transparency and help you make more informed shopping decisions by recognising and promoting brands’ efforts towards environmental sustainability.

Discover our list of brands taking steps to limit their carbon emissions.

We’ve teamed up with an independent sustainability technology platform, Clarity AI. They use machine learning, publicly disclosed information and big data to deliver environmental insights.

  • Explore electronic brands' environmental efforts in one place.
  • Get trusted reliable data about the brands you buy from.
  • See the top performers and who to consider next time you shop.

How the Clarity AI brand environmental assessment works.

Klarna’s independent partner, Clarity AI, provides badges to recognize the performance of brands in specific sustainability topics. This way, Klarna consumers have more information that can help them make better purchase decisions and reward sustainable practices

Clarity AI focuses on brands that can be mapped to publicly-traded companies, as they have the highest requirements for disclosure and auditing for all relevant metrics (climate and non-climate related, such as revenue).

View environmental impacts of your shopping.

View environmental impacts of your shopping.

Once you’ve made a purchase, you’ll be able to see the estimated CO₂e emissions impact for your shopping.

Explore our list of electronic brands’ environmental efforts.

Explore our list of electronic brands’ environmental efforts.

See which brands are aligned with your own preferences and have been expertly assessed by Klarna’s partner, Clarity AI.

See why a brand has been recognized.

See why a brand has been recognized.

To measure brands’ performance, Clarity AI created 5 climate-related badges. Learn more about the methodology and criteria for awarding the badges.

Questions?

Find your answers below.

Interested in shopping more consciously?

Explore our list of electronic brands' environmental efforts through the Klarna app today.