Nov 20, 20185 min read

Use these templates to get more sales-boosting reviews.

Kristian Borglund headshot

by Kristian Borglund

Would you love to see more sales-boosting reviews flooding into your web store?

Get the right routines and processes in place that encourage your happy customers to share their experiences with the world. Here’s what you need to do – including three templates to help you get started.

Reviews can make or break your web store’s growth. More reviews are great for SEO and have a very strong influence on buying decisions. 90 percent of females consider an online review more important than input from a salesperson in-store, and only 1 percent say online reviews are not important at all, according to a study from Influence Central.

Let’s look at how you can get those reviews flooding in.

Setting up your review processes

Don’t just read this article. Make use of it. Open up a notebook right now and write down the specific actions you realize you need to take to get these routines and processes in place.

1. Start asking for reviews

Obvious, isn’t it? If you want testimonials about your service or reviews of your products or on-site experience, ask customers for reviews after they’ve interacted with your store in some way. One of the best ways to get responses is to ask via email after customers receive their order.

2. Ask in the right way

Keep any communications personal and not salesy. Try out different approaches and use A/B testing to see what style and wording works best for you.

3. Make it easy

People are happy to contribute content if you take the hard work out of it. Merchants have to make it super-easy for customers to write and submit reviews, no matter where they are or what they’re doing. Don’t make them click through several pages or ask them to log in first. To minimize effort, try using pre-set options (e.g. stars or 1-to-10 ratings) to speed up feedback, particularly for mobile users.

4. Grab easy opportunities

Smart retailers never miss an opportunity for a quick hit. It could be a grateful customer email message… “Thank you so much for sorting out my product query”, or some social media love… “You guys are the best! Keep up the great work!”. Make sure you monitor inbound customer messages and follow up quickly with “Thanks for your message, we’d love to hear more. Why not share a review of your experience on our website/Facebook page?”.

5. Choose the best time

There’s a serious science to asking for reviews including what time of day is best to ask. For example, 33% more people write reviews on Mondays than on Saturdays and review response rates jump by almost 20% between 1 pm and 3 pm, when people are just getting back to their desks after lunch and aren’t quite ready to jump into work emails.

6. Reward. But don’t bribe

Yes, you can help stimulate reviews by incentivizing customers with money off future purchases, loyalty bonuses, gift vouchers, etc. But be careful; this can turn sour and be seen as dishonest or immoral – even libellous, if you only pay people in return for good reviews. There are now a number of social sites where you can pay people for reviews. But again, never ask for only good reviews or you could get stung.

3 templates to get you started

To help you get started, here are some ways to ask for reviews in a systemized way. Feel free to adjust the messaging so it feels right for you.

After your customers receive their order:

“Thanks for your purchase! If you enjoyed your shopping experience, tell us (and others) about it!”

“Thanks for your purchase! If you’re happy with our service and your item, please take a minute to review it here [link to review platform].”

After your customers have had time to experience their product:

Dear [first name],
Thank you for your recent purchase. We hope you love it. If you do, would you consider posting an online review? This helps us to continue providing great products, and helps potential buyers to make confident decisions. Thank you in advance for your review and for being one of our appreciated customers.

A personal note from the owner / CEO  to your best customers:

Dear [first name],
We’re striving to offer the best service and products for our customers. As one of our returning customers, your input would be very helpful to let us and other customers know what you appreciate about our products and services. We’d love it if you could take a minute to post a review on our website [insert link to review platform] and share why you’ve bought more than once from us. (If you’re offering an incentive, add it here: To thank you for taking the time, we would like to give you a 20 percent discount on your next purchase. Use the code RETURNINGCUSTOMER at checkout.) We hope to see you again soon!