Nov 19, 20183 min read

What’s the secret of trust?


Trust between you and your customers is the most valuable asset your company can have. It can take many years to build up and only seconds to be wiped away forever, so preserving the bond of trust between your business and the people it serves is critical, both in the ‘real world’ and online.

In an age where smartphones and tablet computers mean instant access to online reviews and testimonials, existing and potential customers are only ever a single swipe or mouse click away from learning what the rest of the world thinks of you. Reputations can be made and broken in seconds in the digital world, so maintaining trust through the highest standards of customer care and professionalism has never been so important to businesses of every size and in every industry.

Central to this bond of trust is how your company handles and protects consumer data. With more transactions than ever being conducted online and vast amounts of important information being stored in cloud-based systems, keeping that consumer data secure should be a number one priority. This data is valuable not only to you, but to the countless numbers of cybercriminals and hackers looking to take advantage of weaknesses in online payment systems to steal financial and other sensitive information.

With the help of Klarna, you can ensure that your customers’ privacy is fully protected and help maintain the trust you’ve worked so hard to establish.  Not only do we process consumer data in the most rigorously tested and high-security fashion, but we also give you the peace of mind in knowing that you will always be paid. By assuming the customer risk, we ensure that you receive the money you are owed even if your customer fails to pay. And in addition to offering all major payment methods, we see that you, as the merchant, receive them in a single, fully-integrated solution. That means you’re only dealing with one supplier, one payment and one settlement, simplifying your business model and making online transactions quicker and easier.

Klarna’s Buyer Protection Policy covers all online transactions and means that in the rare instances when things go wrong with a purchase, we can mediate between you and your customer. This means you will still get paid for the order while we at the same time ensures the customer don’t have to pay until the matter is resolved. The level of customer support we provide means that both you and your customers are always taken care of, helping maintain your reputation and the good faith your clients have placed in you.

We hold ourselves to the highest standards and take security and data protection extremely seriously. We guarantee never to sell or pass on confidential customer information to any third parties unless we have been given express permission to do so or are compelled to by law. We understand that your customers have put their faith in you, and you, in turn, can put your faith in us. Trust is a commodity you cannot put a price on, so speak to the Klarna team today to see how we can help your business grow.