Understanding your buyers' behaviour will help you analyse what is important for your customers, what you should focus on developing, and how to target your marketing. What is the purchasing power of your customers or customer groups? Make sure you know which areas of your business to develop or improve based on how actual buyers are behaving.
Don't let the numbers mislead you.
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One-stop shopping is the first choice when it’s time to shop.
Anton Hellkvist: This is how merchants keep customers by removing uncertainty at every step.