Personalisation can be simple or very complex, depending on what you want to achieve. It could be greeting your returning customers, distributing re-targeting advertisements, or prefilling the payment or delivery option that serves each consumer best. The opportunities are endless.
Pay later leads to increased profit and more loyal customers.
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At the critical point of purchase, even the slightest difficulty might cause your customer to hesitate.
Don’t mess up your personalisation tactics. Here are a few examples of where it went wrong...