Klarna. Knowledge

Interviews

What's in the minds of the most interesting people in e-commerce? That's what we find out in this section. Read interviews with merchants and experts where they share their stories and insights. In our Smoooth Talks, we meet entrepreneurs who talk about the ups and downs in the life of a merchant. Hopefully, you can learn from them how to succeed   – and to avoid the typical pitfalls.

Building the Fashion Empire She Dreamed of Creating

"Behind the Business" interview with Sabrina van der Donk, CEO and founder of TheMusthaves.

08/03/2019
Lara Oyesanya – The Outstanding Business Woman of the Year 2018

"Behind the business" interview with Klarna UK's Legal Counsel and Director.

07/03/2019
Viral Success Turned the Gift to Her Sister into an E-Commerce Busines

Interview with Ailbhe Keane, founder of Izzy Wheels.

04/03/2019
”Men Can Be Successful Regardless of Personality – Women Should Too”

Pernilla Nyrensten, co-founder of Revolution Race, talks about role models and what it takes to succeed.

04/03/2019
The King of Swedish E-Commerce

Smoooth Talk with Pär Svärdson who co-founded both Adlibris and Apotea, two of Sweden's biggest online retailers.

01/02/2019
How to Connect with Consumers Through Pop Culture

"Brands need to stand for something beyond just selling the consumer a product."

21/01/2019
The 3-Months-A-Year Webshop
21/12/2018