What's in the minds of the most interesting people in e-commerce? That's what we find out in this section. Read interviews with merchants and experts where they share their stories and insights. In our Smoooth Talks, we meet entrepreneurs who talk about the ups and downs in the life of a merchant. Hopefully, you can learn from them how to succeed – and to avoid the typical pitfalls.
Smoooth Talk with Pär Svärdson who co-founded both Adlibris and Apotea, two of Sweden's biggest online retailers.
"Brands need to stand for something beyond just selling the consumer a product."
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"The credit card era is over" says Stefan Palm, CEO and founder of Lager 157.
Why does men's underwear have to be about big logotypes and famous football players?
Smoooth Talk with Patrik Hedelin, e-commerce pioneer and investor.
Smoooth Talk with Pauline Grindvall, founder of My Perfect Day.
Smoooth Talk with Victor Halvarsson, founder of Vanbruun.