Glow Dreaming wanted to offer their customers flexible payments and at the same time reach new Australian shoppers to create long lasting consumer awareness, trust and recognition. With a niche product it can sometimes be hard to reach the right audience and connect with those customers that need your product the most.
“The Big Love for Small Business campaign that we engaged in with Klarna over September 2021 was the first sort of campaign of its kind that not only had we ever seen but also that we had participated in. The incentive was unique and allowed us to appeal to customers in a way that was attention grabbing.”
– Celine Simpson, Glow Dreaming.
See the results and download the case study here.