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Virtual Shopping

Chat with product experts while you shop online.

Connect live with product experts. Get instant product advice. Find exactly what you’re looking for at your favorite brands.

Find the chat icon to connect

Free personal shopping at the tap of a button.

No more wasting time on impersonal chatbot advice and never being certain that what you’ve ordered will actually match those perfect pictures from the site.

How Virtual Shopping works.

Find the chat icon to connect.

Start a chat on your favorite brands’ website. You’ll be matched with an expert who’s the best fit for you.

Get advice via messaging and video.

Ask questions, get personalized advice. Discover new products, and see items you’re considering up-close.

Shop with confidence.

Never return a purchase again. Check out knowing that what you bought is the color, fit, and style that’s right for you.


Buy with confidence.

Take control of how you shop online and feel good about your purchases. Virtual Shopping connects you with experts who’ll help find products tailored to you. Now available in the Klarna app.

Trusted by the world's most loved brands.



Virtual Shopping is about connecting people with people to create online shopping experiences tailored to your tasted and needs. It helps you to browse and have confidence in what you're buying online by connecting you directly with product experts through live chats and video calls to receive product advice and inspiration. Virtual Shopping lets you connect with retail teams to let you benefit from their expertise online in an authentic and interactive way, allowing them to share photos and videos, and demo products live directly in the chat.

You can connect with product expert when you click the Virtual Shopping icon (see the ‘How it works’ section). Once connected, you can chat, receive photos and videos, follow product recommendations, and even have a two-way video chat. It's like being able to access personal shopping advice while you shop online.

Virtual Shopping is currently available on the websites of over 150 global brands across 19 markets. More retailers are integrating with Virtual Shopping, so be sure to check back regularly to see where else you can benefit from Virtual Shopping.

Klarna’s Virtual Shopping offering is live today across 19 markets, including the US, Canada, UK, Australia, Mexico, New Zealand, Norway, Denmark, France, Poland, Netherlands, Belgium, Germany, Austria, Switzerland, Spain, Portugal, Italy, and Sweden.

No—this doesn’t mean that all Klarna merchant partners now automatically offer Virtual Shopping. We are making Virtual Shopping available as an offering to all of our partnered merchants, and intend to roll this out to as many as possible.

Want to see if your favorite brands offer Virtual Shopping?