Whilst high streets remain empty and shoppers are hesitant to travel, investment piece flag-ship stores face a new destiny.
Tapping into local communities and investing in bespoke, time worthy shopping experiences that give customers a concrete reason to visit bricks-and-mortar will be the trump card for our high streets.
Meet the ‘hyper-local’ flag-ship, first debuted by H&M in October of last year with the launch of their 300-square-metre store in Berlin’s renowned Mitte district. A stark contrast to H&M’s vast high-street landmarks, the store is one of H&M’s smallest and embraces the culture and creativity of the district displaying curated apparel alongside vintage and additions from selected external brands.
Not alone in localising their brick-and-mortar presence, Adidas also launched it’s newest home in London’s Soho, dedicating the decor and ranges shown to London and Soho’s eclectic music scene. Whilst it may not cater to each of Adidas’s wide audience, it is sure to become a mecca for sneakerheads (have you seen our Heartbeats4Sneakers campaign?) and “hype” shoppers.
As we look forward to the physical world re-opening, consumers will expect the same engaging, tailored shopping experiences they experience virtually, in real life. With Klarna, retailers can offer their shoppers the freedom to choose how and when to pay, whether it be in your brick-and-mortar store, in-app or online.
Discover how Klarna’s in-store offering can turn your ship around here.