A heritage luxury brand, Belstaff’s iconic clothing was born out of motorbike apparel and adventure gear for men, having featured extensively in magazines, films and television. Eager to capture younger luxe-consumers for its hero ‘built for life’ products, a female audience to its rapidly expanding women’s line and raise its profile amongst international shoppers, Belstaff turned to Klarna for their go-to-market plan.
“Flexible payments that unlock style which will last you a lifetime.”
Klarna drove a multi-market campaign (UK, DE and US) targeting a premium shopping audience, tapping into its ‘male shopper’ insights to drive traffic to a Klarna branded Belstaff competition, generating almost 2.5 million impressions for Belstaff and a click through rate of 2.3% (industry average for apparel is 1.24%).
Marketing Director of Belstaff, Alex Kelly agrees, “The success has changed Belstaff’s perception of Klarna. Klarna is no longer just another payment supplier, it’s now seen as a valuable marketing and customer acquisition partner. Its creativity and commitment is without question, making it a ‘hero’ choice for luxury and heritage brands looking to capture new audiences.”
Access the full case study below to discover how Belstaff went on to leverage Klarna’s on-site messaging to increase conversions by 6% and average order value by 2%.