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Merchant success
Feb 18, 20211 min read

Belstaff hits campaign trail with Klarna.

Klarna K logo

by Klarna

The challenge.

A heritage luxury brand, Belstaff’s iconic clothing was born out of motorbike apparel and adventure gear for men, having featured extensively in magazines, films and television. Eager to capture younger luxe-consumers for its hero ‘built for life’ products, a female audience to its rapidly expanding women’s line and raise its profile amongst international shoppers, Belstaff turned to Klarna for their go-to-market plan.

 

Hitting the campaign trail with Belstaff.

“Flexible payments that unlock style which will last you a lifetime.”

Klarna drove a multi-market campaign (UK, DE and US) targeting a premium shopping audience, tapping into its ‘male shopper’ insights to drive traffic to a Klarna branded Belstaff competition, generating almost 2.5 million impressions for Belstaff and a click through rate of 2.3% (industry average for apparel is 1.24%).

 

Marketing Director of Belstaff, Alex Kelly agrees, “The success has changed Belstaff’s perception of Klarna. Klarna is no longer just another payment supplier, it’s now seen as a valuable marketing and customer acquisition partner. Its creativity and commitment is without question, making it a ‘hero’ choice for luxury and heritage brands looking to capture new audiences.

 

Access the full case study below to discover how Belstaff went on to leverage Klarna’s on-site messaging to increase conversions by 6% and average order value by 2%.

Read the full case study with Belstaff.

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