10 May 20211 min read

Discover the truth: Klarna is for more than just fashionistas.

Klarna K logo

by Klarna

Myth: Klarna is only for fashionistas.

Truth: Hold up! It’s true, we love fashion – but we’re about way more than that. At our core, Klarna is about making payments and shopping easier for consumers wherever they shop.

So whilst fashion is an important category, we actually work with over 13,000 merchants in the UK selling a wide range of products far beyond your wardrobe. We’re talking homeware, sports gear, beauty and health, tech, outdoor and much much more. Fun fact – our fastest-growing categories are electronics and home & garden. Maybe all the staying at home over the past year had something to do with it!

If you didn’t already know, you can actually shop with Klarna in over 17 different countries – that’s right, there’s a whole planet of smoooth shoppers out there! – and we’re working with 250,000 retailers around the world, to help you get the things you love.

Explore all Klarna UK retailers here.

Copyright © 2005-2023 Klarna Bank AB (publ). Klarna Bank AB (publ) is authorised and regulated by the Swedish Financial Supervisory Authority. Deemed authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details of the Temporary Permissions Regime, which allows EEA-based firms to operate in the UK for a limited period while seeking full authorisation, are available on the Financial Conduct Authority’s website. Klarna Bank AB offers both regulated and unregulated products. Klarna’s Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Klarna Bank AB (publ) registered and head office: Sveavägen 46, 111 34 Stockholm, Sweden. A Swedish public limited company (publikt bankaktiebolag) registered with the Swedish Companies Registration Office with organisation number: 556737-0431.