Myth: Klarna sounds like a period product.
Truth: We really are one of Europe’s biggest banks. With our latest $1bn funding round, we are currently valued at $31 billion. We are the highest-valued private fintech in Europe and the second-highest worldwide.
Klarna was founded in 2005 in Sweden with the objective to make online shopping easier for consumers. 16 years later, while our mission remains to provide the smooothest shopping experience ever to our customers, we have grown and we have now become a leading payment and shopping provider, serving over 90 million customers with over 250,000 retail partners across 17 markets.
At Klarna, we don’t think in categories. We ask ourselves: what problems are we well equipped to help our customers with?
So far, this has seen us focus on how we can help people to save time, save money, make them less worried about their finances, guide them towards good decisions, and inspire them.
We believe there are many more problems we can solve for our customers and so we continuously explore areas that are adjacent to what we are doing today, where we think we are well-positioned to help. That is why, even though we are a bank, we introduced shipment tracking – because it’s closely related to shopping and everyday transactions, and adds value for our customers.