22 Apr 20213 min read

Everything hair with Adam Reed.

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by Klarna

As we slowly move out of lockdown and a lot of us start updating our makeup bags, skincare, and hairstyles, we sat down with some true beauty experts to pick their brains about tips, tricks, and industry insight.

We had the opportunity to speak to the one and only Adam Reed, GHD Global Brand Ambassador and hairstylist guru – the owner of Adam Reed Salon, a stylish independent Salon in East London.

 Where did you start your career, and have you always known what you wanted to do?

At the age of 13, I had my first taste of working in hair; I got a job as a salon assistant at Something Else in Minehead. Then for my 13th birthday, I asked for three blockheads, and I’d practice on them at home in my bedroom. School, for me, was merely a waiting game and I left when I was 16, mind set on making it in hair.

What’s your favourite element of being a hairstylist?

I’ve always had an obsession with the kit. I am like a magpie and take such joy in discovering new tools and products. Even though I’ve been fortunate enough to have had so many endorsements throughout my career, I’ve never really been hungry for awards.  I don’t seek out adoration or acceptance in those ways.  Yet, one of my proudest moments was when I realised I got nominated for the British Hairdresser of the Year in 2019 (and again in 2020).  I was blown away – and cried for the whole afternoon!   

How do you think social media has changed the beauty industry?

A hairdresser has become their own publicist – it’s an instant fix whether you need to add to your team, share your portfolio, views, angst, or just have fun. My social media has been a talking point in itself.  I muse on mental health, my work, and a big slice of life at home.  I try to put a smile on people’s faces and not take myself too seriously.   

What’s your favourite element of the Beauty community you’ve built on social?

Without a doubt, the camaraderie, the love, the kindness.

Beauty is constantly evolving; what are your favourite looks through the years?

There is something I love about them all.  I’ve never been absorbed with fashion and trends – I just firmly believe there’s no ‘one size fits all’ – it’s all about creating personality in your hair.   My heritage has always been beautiful, wearable hair, and this formula works for me and means my archive is timeless.  

What has 2020 been like for you?   And how have you adjusted to the new normal in beauty?

2020 = a challenge!   For now, I’m throwing everything I’ve got into developing the East London salon. It opened up a mere few weeks before the first lockdown, and I am desperate to get back behind the chair. I miss my clients and all that goes along with daily salon life.    Equally, my multi-faceted career shows no signs of slowing down!

What has been your favourite beauty project that you have participated in?

Yet to come!  I am currently rather tight-lipped about my future plans. I’ve got some exciting ventures on the horizon and aim to do them all!

What has been the valuable piece of advice you’ve received and would like to share along?

Be endlessly curious about life and learning. 


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