1 Apr 20215 min read

Home to in-store teleportation heels? Well, maybe not yet.

Klarna K logo

by Klarna

Blink n’ return laser lenses? Home to in-store teleportation heels? Hands-free hovering hangers? Hologram receipts?

Laser returns     Teleportation heels


At Klarna, we’re dreaming big and challenging the status quo.

At the beginning of the year we launched the Klarna Future Shopping Lab, setting out to explore optimistic and somewhat unexpected future shopping experiences. Scenario one featured the modular mailbox, reimagined as an enabler for shopping, sharing and sustainability. A way to bring smoooth to deliveries and the exchange of goods. 

Modular Mailbox

In our latest campaign we’ve been gazing into the crystal ball to imagine what innovations the future of selling holds. Whilst home to in-store teleportation heels might be a few years off yet, it is clear that innovations in-store are now more important than ever in order to drive footfall back to our high streets when non-essential retail reopens on 12 April.

Is in-store being left behind?

Hologram receipt

Neha Singh, Founder and CEO of AI Shopping agency Obsess said on our latest instalment of Smoooth Sessions: Brands are realising that their .com is their new flagship store. From a technology perspective, it is important to understand how you can improve that experience and bring the in-store experience you offer online.”

So, if the .com is the new flagship, what can your physical store do to offer new, compelling experiences? Hologram receipts and floating card readers may not be available today, but payment experiences that give customers the freedom to choose how and when to pay are. This is reflected in the demands of shoppers – the majority, 78% say it’s important for them to have a choice in payment methods.

How does it work?

Our Payment link solution integrates with your existing Point of Sale system. Here is how your customers can shop with Klarna.

1. Send link – when a customer wants to pay with Klarna, your store associate sends them a payment link via SMS, email, or QR code.

In-store notification

2. Contactless payment – they’ll complete the purchase on their phone. It’s safe and contactless. You’ll both get a confirmation once the payment is confirmed.

UK In-store payment plan

3. Post-purchase – Shoppers get a clear overview of their purchases in the Klarna app and can easily manage their orders.

Klarna purchases in app


Real stores, real results.

Klarna currently works in-store with some of the UK’s biggest brands to enhance the shopping experiences they offer, including H&M, Schuh, Halfords, New Look, iSmash and Thomas Sabo.

Chris Murton, Chief Operating Officer at iSmash, witnessed that: “since launch last year, we’ve seen more and more customers opting for Klarna Pay in 3, to the extent that the average basket size on Klarna is twice that of other payment methods… we have doubled the volume of transactions over £100.”

We enjoyed working together so much that we put together a case study of what we achieved together in iSmash’s stores – read the full case study here.


We look forward to hitting the high street on 12 April with you. Until then!

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Copyright © 2005-2023 Klarna. Klarna Financial Services UK Ltd is authorised and regulated by the Financial Conduct Authority (“FCA”) for carrying out regulated consumer credit activities (firm reference number 987889), and for the provision of payment services under the Payment Services Regulations 2017 (firm reference number 987816). Klarna Financial Services UK Ltd offers both regulated and unregulated products. Klarna’s Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Incorporated in England (company number 14290857), with its registered office at 125 Kingsway, London, WC2B 6NH.