Latest innovations
Sep 7, 20202 min read

Introducing social shopping!

Klarna K logo

by Klarna

Wish lists, inspiration, deals and price alerts – new features land in the Klarna app.

We’re excited to introduce you to the newly redesigned Klarna app, elevating the shopping experience for Klarna lovers across the UK with a personalised shopping experience.

The new Klarna app will cover the entire shopping journey, from inspiration and discovery through to the transaction – all in one place. Content is personalised based upon your interests, taking into account your favourite stores, interests and previous shopping behaviour, offering an unrivalled mobile shopping experience.

New features of the app will include:

  • Wish lists, save the items you love, spark your inspiration with curated wish lists or find the hottest items from your favourite retailers. Wish lists can contain items from any retailer in the UK and can either be kept for private use, or shared with friends and family.
  • Price drop notifications, you can set up alerts for the products you love, and only pay for them when you’re comfortable with the price, offering you best value for money on your purchases.
  • Deals, we’ve hunted down the best online deals and have saved them for you all in one place.
  • Exclusively curated content from the world of fashion, beauty, and lifestyle.

Following discovery, shopping can take place within the Klarna app on a retailer’s website with the option to pay for products either by Klarna (if a retailer has partnered with Klarna) or by traditional methods such as credit or debit card. This seamless end-to-end shopping experience offers our consumers complete control, flexibility and personalisation all in one place for the first time.

Sebastian Siemiatkowski, CEO and co-founder of Klarna commented: “Our mantra at Klarna has always been about creating the smooothest experiences for our users. In the past few months, we’ve seen a shift in shopping behaviour with millions fully embracing digital purchasing for the first time as physical stores were closed.

Despite the shifting retail landscape, consumers are still looking for inspiration, convenience and value and it’s become obvious that shopping online now goes far beyond just a transaction. The new Klarna app elevates the entire shopping experience, from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”