Klarna partners with the LGBTFoundation as Pride season begins.
This week marks what would have been Pride Week in London, the biggest celebration of diversity and equality in the UK, and one of the largest in the world. Of course, due to the current restrictions, pride events across the UK have had to be postponed or cancelled this year. We at Klarna believe that just because something is less visible doesn’t make it any less important – and what could be more important than to be who you are, love who you want and express yourself how you wish without fear or persecution.
That is why from today, Klarna is partnering with the LGBT Foundation to help ensure that LGBTQ+ communities across the UK can access support when they need it – something that is essential at all times, not just when the world is watching.
This partnership is about doing more than putting a rainbow flag on our logo – we want this to make a real difference and to help inform, engage and support people to learn more about our LGBTQ+ community. You’ll see a range of content over the next week on our social channels and on this blog – as well as much more to come over the coming year.
We at Klarna know that we all have a responsibility to listen, learn and empower all of our communities because the best companies succeed because of more diversity and inclusion not less. We know we can do more and we look forward to taking part in the LGBT Foundation’s educational programmes as our partnership matures.
Discussing our partnership, Rob Cookson, Deputy Chief Executive of the LGBT Foundation said: “We are incredibly excited to be partnering with Klarna, and know that it will have a lasting positive impact for people from LGBT communities. Over the past few months, our services have faced an unprecedented increase in demand. Calls to our crisis helpline around domestic abuse have over doubled, whilst people seeking support for isolation has risen by 78% and for depression by 25%. This is all as we enter an increasingly difficult economic period, where there is less money available to fund life-saving services. This support from Klarna will help to ensure that we can continue to be there for every LGBT person who needs us.”
You can get more information about the LGBT Foundation’s work during the COVID-19 crisis here.
I want to thank the LGBT Foundation for all their excellent work, and look forward to seeing our partnership grow. Happy Pride to everyone out there,
General Manager, Klarna UK