WHO: Olivia Rubin collaborates with leading payments provider Klarna to host a pop up ‘Smoooth Salon’ during LFW to celebrate becoming a merchant shoppable on Klarna via their instalments functionality.
WHEN: Friday 14th – Monday 17th February 2020
WHERE: TOWNHOUSE, 88 Great Portland St, Fitzrovia, London W1W 7NS and throughout LFW.
WHAT: Lunchtime, day one of London Fashion Week, guests queued in true British style to be treated to a complimentary manicure at the iconic Fitzrovia salon. Available exclusively for 4 days only, and known for her joyful designs in signature colours, Olivia Rubin and Klarna designed an exclusive nail design inspired by Olivia’s pastel palette.
In conjunction with the salon, Klarna x Olivia Rubin Tuk Tuks will also roam central London, this LFW, sustainably chauffeuring London Fashion Week goers between shows and the salon. Those lucky enough to hail a free ride received a limited edition Klarna x Olivia Rubin tote bag, an exclusive design that reflects Olivia’s signature rainbow stripe.
Commenting on the collaboration Olivia Rubin said: “I am super excited to team up with Klarna for London Fashion Week in February. Having recently launched Klarna on our website it is going to be a great way to commence our partnership and introduce some rainbow happiness into all the attendees this season.”
Laurel Wolfe, VP Marketing at Klarna commented: “We are delighted to welcome Olivia to the Klarna family and collaborate on such an exciting array of activations for London Fashion Week. Like us, Olivia believes everything is better with a splash of colour. Our recent partnership will help customers invest in the cost of a statement purchase over three monthly payments making LFW more accessible for everyone.”
@Klarna.UK | @OliviaRubin