Love is on our mind – Valentine’s Day has just passed and we can’t help but dream of seamless unions between online and physical retail as we look forward to stores reopening and getting back to business.
So, how can retailers put a ring on their digital footfall?
1. Click and collect
Customer focused delivery and returns options such as click and collect have harmonised the relationship between online and high street stores. Giving customers certainty of fulfillment and a reason to come into stores as part of everyday routines or commutes has enabled retailers to tap into their online audiences.
2. Localisation of storefronts
Drive engaged online communities to your stores for memorable experiences, like an exclusive range, collaboration or release. Curating your shopfront services to local shoppers needs will allow for a seamless union from your online channels to physical point of sales.
3. Flexible payments across all channels
Throughout the pandemic, consumers have enjoyed the control and convenience of flexible payment options offered at virtual checkouts – so why not offer the same experience in-store? Klarna’s smoooth payments are available across all channels, delivering the same conversion and loyalty metrics that made retailers fall in love with us.