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Feb 15, 20211 min read

Marrying online acquisition power to your brick and mortar.

Klarna K logo

by Klarna

Love is on our mind – Valentine’s Day has just passed and we can’t help but dream of seamless unions between online and physical retail as we look forward to stores reopening and getting back to business.

So, how can retailers put a ring on their digital footfall?

1. Click and collect

Customer focused delivery and returns options such as click and collect have harmonised the relationship between online and high street stores. Giving customers certainty of fulfillment and a reason to come into stores as part of everyday routines or commutes has enabled retailers to tap into their online audiences.

2. Localisation of storefronts

Drive engaged online communities to your stores for memorable experiences, like an exclusive range, collaboration or release. Curating your shopfront services to local shoppers needs will allow for a seamless union from your online channels to physical point of sales.

3. Flexible payments across all channels

Throughout the pandemic, consumers have enjoyed the control and convenience of flexible payment options offered at virtual checkouts – so why not offer the same experience in-store? Klarna’s smoooth payments are available across all channels, delivering the same conversion and loyalty metrics that made retailers fall in love with us.


Signed, sealed, delivered… in-store is yours. Discover what Klarna can do for your in-store experience here.


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Copyright © 2005-2023 Klarna Bank AB (publ). Klarna Bank AB (publ) is authorised and regulated by the Swedish Financial Supervisory Authority. Deemed authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details of the Temporary Permissions Regime, which allows EEA-based firms to operate in the UK for a limited period while seeking full authorisation, are available on the Financial Conduct Authority’s website. Klarna Bank AB offers both regulated and unregulated products. Klarna’s Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Klarna Bank AB (publ) registered and head office: Sveavägen 46, 111 34 Stockholm, Sweden. A Swedish public limited company (publikt bankaktiebolag) registered with the Swedish Companies Registration Office with organisation number: 556737-0431.