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Jul 2, 20203 min read

Sneaker lovers unite . . . with your heartbeat!

Klarna K logo

by Klarna

Sneakers are as popular as ever. From Adidas Originals to Air Jordans, the search for that unique pair of footwear has exploded over the past years. The global sneaker market today is valued at $77Bn (USD) and regular online sneaker raffles have become the norm, with thousands of sneakerheads participating in sneaker sales to get their hands on one of the latest pairs.

There’s just one problem. Bots have taken over and it’s causing a headache for ‘sneakerheads’. Close to 100% of traffic on hyped sneaker releases come from bots: an application or automatic script, which is used to speed up the checkout process when buying products online. Once acquired, these sneakers then reappear for resale at several times their retail value. The problem has become so significant, sneaker fans will even invest between £300 – £4000 (GBP) in a bot to increase their chance of winning the latest sneakers.

It’s no surprise that sneaker shopping for this avid community often leaves a bad taste in the mouth, particularly when it comes to online sneaker raffles.

With the goal to help sneakerheads truly get what they love, we’ve partnered with Highsnobiety to introduce the world’s first sneaker drop raffle dedicated to humans and not bots. With the help of new technology, only participants with a heartbeat will be able to enter their chance to win one of five iconic pairs. A sneakerhead’s heart-rate will be measured by putting their finger tip on the camera lens of a smartphone or desktop, providing access only to those who have a heart that beats . . . for sneakers.



Curated by sneaker experts, Highsnobiety, the drop offers sneakerheads the chance to get their hands on some of the most iconic and sought after sneakers from the last decade:

  1. Adidas Originals Yeezy Boost 750 OG (2015)
  2. Acronym x Nike Presto Mid (2016)
  3. Virgil Abloh x Nike Air Jordan 1 Chicago (2017)
  4. Sean Wotherspoon x Nike Air Max 97/1 (2017)
  5. Daniel Arsham x Adidas Futurecraft 4D (2018)

The Heartbeats 4 Sneakers’ campaign truly epitomises our commitment to provide every shopper with a ‘smoooth’ shopping and paying experience, empowering shoppers everywhere to get what they love, today.

Head to heartbeats4sneakers.com for a chance to get your hands on some iconic kicks in our Smoooth Raffle from July 2nd 2020.

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