At Klarna, our mission is to empower shoppers to buy what they love – by providing them with greater control, transparency and choice over how they pay for products.
Since our launch in the UK in 2014, we are incredibly proud to have achieved this by partnering with over 25,000 retail partners and providing fairer payments for 18 million UK consumers.
However, as online shopping has continued to grow in recent years, consumers can spend all day comparing offers at conventional search engines or marketplaces, and still have doubts over whether they have found the right product at a fair price.
That’s why we launched a new search and compare tool that does the hard work for consumers, comparing thousands of websites in real time to ensure they have all the information they need to make informed and confident purchase decisions.
Built conveniently within the Klarna app, the tool compares product results from thousands of retailers – irrespective of whether they are Klarna partners – and then list results in price order, helping shoppers find the best deals for any product much faster.
Our search and compare tool helps consumers make considered purchase decisions, supporting smart shopping. With both Black Friday and the high-spending holiday season fast approaching, it can sometimes be easy for consumers to get stung by fake deals masked as a cost-effective offer. Our tool protects consumers from this and helps them to make considered and informed purchase decisions by showing the price of any item has fluctuated, providing consumers with the information they need to decide whether to purchase now or to wait to get the best deal. At check-out, a pop-up panel will automatically look for and apply available coupons to further discount the price of their chosen products ensuring consumers never miss out on a deal.
Today’s launch is a major milestone in our evolution from a payment network to a single shopping destination that covers everything from inspiring product discovery through to delivery tracking, digital receipts and seamless returns.
The interests of our customers will always be at the heart of what we do. Klarna’s new search and compare tool does the hard work for consumers to ensure they have all the information they need to make informed and confident purchase decisions. We’re thrilled to build on our existing payments offer with the launch of this new tool, ultimately helping shoppers to find what they love for less.