Owning Omnichannel: winning at clicks and bricks.
The Owning Omnichannel report shines a light on the disconnect between what shoppers want from their omnichannel shopping experience, and what retailers think shoppers want.
UK retail decision makers interviewed.
Omnichannel is smart, so are you.
of Klarna shoppers use multiple channels to search and spend.
of shoppers say a poor experience on any channel will make them less likely to shop again with a brand.
A new path to purchase.
With nine in 10 (89%) Klarna shoppers using multiple channels to search and spend, retailers are facing high consumer expectations. It's never been more important to understand what customers value about the retail experience in order to make meaningful investments.
Still got love for in-store.
Physical retail is still an important channel, even for digital savvy shoppers – with half (51%) of Klarna users shopping at retailers’ physical stores. Shoppers are nearly twice as likely to value seeing and feeling items they’re buying in real life.
Get the report.
Choose your language and region
Klarna is available around the world with a variable offering, choose one that suits you best.
Copyright © 2005-2023 Klarna Bank AB (publ). Klarna Bank AB (publ) is authorised and regulated by the Swedish Financial Supervisory Authority. Deemed authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details of the Temporary Permissions Regime, which allows EEA-based firms to operate in the UK for a limited period while seeking full authorisation, are available on the Financial Conduct Authority’s website. Klarna Bank AB offers both regulated and unregulated products. Klarna’s Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Klarna Bank AB (publ) registered and head office: Sveavägen 46, 111 34 Stockholm, Sweden. A Swedish public limited company (publikt bankaktiebolag) registered with the Swedish Companies Registration Office with organisation number: 556737-0431.