Owning Omnichannel: winning at clicks and bricks.
The Owning Omnichannel report shines a light on the disconnect between what shoppers want from their omnichannel shopping experience, and what retailers think shoppers want.
UK retail decision makers interviewed.
Omnichannel is smart, so are you.
of Klarna shoppers use multiple channels to search and spend.
of shoppers say a poor experience on any channel will make them less likely to shop again with a brand.