Get to know the Athleisure shopper.

Top tips to keep your website active.

No-sweat business boost

UK consumers can’t get enough of clothing that delivers comfort, style and performance. Whether at the gym, on the town, in the office, or just chilling, they’re hot for active-wear brands that blend fitness, fashion and celebrity lines. As retailers fight it out to gain or retain a foothold in this crowded fashion-athletic hybrid segment, Klarna is on hand to help them stay fighting-fit.

We ensure conversions rise with frictionless payments and flexible finance. Delivering a winning combo for sports enthusiasts whether they’re buying sportswear, goods or equipment. Klarna’s payment options empower your visitors with more ways to shop for the things they love.

Read why Gymshark chose to partner with Klarna

Athleisure insights

How to keep athleisure payments super cool.

All fields marked with an * are required.
Please format using international country code (e.g. +44 (0) XXXX XXXXXX)

With Klarna you can:

Help shoppers find that lifestyle balance

Retailers can help customers transition smoothly from workout to casual attire AND can answer a real demand from consumers who seek cash flow balance to help them manage their hectic lifestyles.

It's all about the comfort and the fit

Consumers are increasingly less willing to sacrifice comfort elements – stretchability, washability, odour control, moisture management. Make it even easier for athleisure buyers to get the comfort they crave, when buying online with ‘try before you buy’ and no quibble returns.

Focus on wellness

Consumer interest in health and wellness trends is one of the principle growth drivers for athleisure. Social media not only provides new ways for people to share their fitness regimes, but is also a vibrant community for sharing popular purchases and brands. Klarna’s clever ‘cookie’ means that repeat shoppers are recognised as users across our entire retailer network, meaning purchases are conveniently one-click.

Our smoooth products

Pay in 30 days

Offer an extra 30 days to pay.

Let your customers try before they buy by offering an extra 30 days to complete their payment, interest free.


Offer interest-free instalments.

Allow your customers a modern alternative to point of sale credit by letting them pay in 3 equal interest-free instalments.

Ready, steady, smoooth