Understanding the Athleisure shopper
Top tips to keep your website active.
- Gain a better understanding of athleisure buyers
- Discover the perks of flexible payments
- Learn how to manage a no-sweat checkout
With Klarna you can:
Help shoppers find that lifestyle balance
Retailers can help customers transition smoothly from workout to casual attire AND can answer a real demand from consumers who seek cash flow balance to help them manage their hectic lifestyles.
It's all about the comfort and the fit
Consumers are increasingly less willing to sacrifice comfort elements – stretchability, washability, odour control, moisture management. Make it even easier for athleisure buyers to get the comfort they crave, when buying online with ‘try before you buy’ and no quibble returns.
Focus on their desire of wellness
Consumer interest in health and wellness trends is one of the principal growth drivers for athleisure. Social media not only provides new ways for people to share their experiences and wellness regimes but also adds pressure on them to look good and to be seen as living fulfilling lives. Klarna’s clever ‘cookie’ means that users are recognised as loyal buyers across all our retailers.
Don't forget those celebrity role models
Celebrity collections are much sought after and often sell out soon after they go live. Many loyal followers can get locked out of the sales-loop because they don’t have the funds to purchase when a launch hits. However, Klarna frees shoppers from FOMO. It lets them be spontaneous, safe in the knowledge that they don’t have to pay until later.
Luxury fashion and athletic wear are no longer two distinct worlds. Luxe retailers can broaden their brand appeal, by offering new flexible finance options like Klarna’s Slice it in 3 to help their customers spread the cost of high-ticket Luxe items over regular pre-agreed monthly instalments – instantly, online and in just a few clicks.