Get to know the Athleisure shopper.
Top tips to keep your website active.
How to keep athleisure payments super cool.
With Klarna you can:
Help shoppers find that lifestyle balance
Retailers can help customers transition smoothly from workout to casual attire AND can answer a real demand from consumers who seek cash flow balance to help them manage their hectic lifestyles.
It's all about the comfort and the fit
Consumers are increasingly less willing to sacrifice comfort elements – stretchability, washability, odour control, moisture management. Make it even easier for athleisure buyers to get the comfort they crave, when buying online with ‘try before you buy’ and no quibble returns.
Focus on wellness
Consumer interest in health and wellness trends is one of the principle growth drivers for athleisure. Social media not only provides new ways for people to share their fitness regimes, but is also a vibrant community for sharing popular purchases and brands. Klarna’s clever ‘cookie’ means that repeat shoppers are recognised as users across our entire retailer network, meaning purchases are conveniently one-click.