Power up electronics sales.

Get a smart checkout

Selling consumer electronics and electricals like TVs, cameras or PCs online is a tough challenge. Buyers looking to replace a product, grab a bargain, or be first with the latest gadgets are price sensitive.

Competition, discounting and market saturation can deliver poor growth and low margins. It’s also hard for online retailers to offer the personal service levels of their store-based competitors. Websites have to work extra hard to drive sales and lift conversion.

That’s where Klarna comes in.

Electrical retailers can now shift the online buying focus away from cost and make their goods more appealing and affordable to consumers.

Our Pay later and Slice it solutions help visitors shop smarter online and especially via mobile.

Powering up electrical retail

It’s clear that electrical consumers are price sensitive, value-focused, and face considerable pressure to balance needs versus desire. So, what can e-retailers do to stop them dropping baskets, to encourage them to commit to a purchase, and even buy more or upgrade?

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With Klarna you can:

Score high on experience

Klarna differentiates with online checkouts that can be tailored to suit electrical consumers. From paying after they receive their goods to offering new ways to spread the cost of their purchases. It’s simple, fast and frictionless.

Soften price sensitivity

Klarna consumer financing can mean the difference between consumers buying and not buying. Klarna helps smooth out demand curves, keeping sales more consistent – particularly if price levels of products start to rise.

Offer friction-free credit

Household budgets can be tight. Spreading payment over time for major items or luxury purchases can remove consumer resistance. With Slice it shoppers get an instant finance decision in 4 easy steps – all seamlessly built into your checkout flow – no re-directs away from your site.

Lift service levels

Key to reducing dropped baskets is making sure service measures up to your competitors. Klarna empowers shoppers with one-click purchase, access to instant credit, elimination of refund anxiety and dedicated customer support.

Add value to promotions

Build excitement ahead of peak buying seasons or new product launches with tailored communications to ensure customers know about their payment options. Klarna helps boost CRM and target users that want choice.

Our electronic insights

The best UX for electrics retailers


What the consumer wants


Ready, steady, smoooth