Re-style fashion checkouts.

Make catwalk a cakewalk

Fashion divas want hot looks. But online checkouts can leave them cold. Complex registration and doubts over quality, fit or costs can lead to abandoned carts and lost customers. With 24% of fashion now bought online, clothing, footwear and accessory retailers can’t afford any ‘runaway’ sales.

That’s where Klarna comes in.

Our Pay later and Slice it solutions, help visitors ditch doubts and indulge desires, giving them the confidence to buy more.

Key trends in e-fashion

The UK fashion business is worth over £52 billion and is predicted to rise by 4.5% p.a. up to 2020. This makes it a highly lucrative market, particularly for pure play e-tailers who can keep overheads much lower than their high street counterparts. With competition now intense, many are looking at new checkout services as a way to differentiate and add value for the fashion shopper.

Download the report

All fields marked with an * are required.
Please format using international country code (e.g. +44 (0) XXXX XXXXXX)

With Klarna you can:

Break the discount cycle

Don’t rely on discounting to lift sales. By offering payment choices that suit their lifestyles, Pay later and Slice it can both boost conversion without devaluing your premium brands.

Make aspirational achievable

Adding powerful appeal for luxury and high-fashion brands, Slice It lets your customers spread the cost of their purchases over time. With flexible consumer finance at the touch of a button, shoppers can boost purchasing power price immediately at the online point of sale.

Ramp up fashion sales

Our award-winning solutions are proven to deliver double digit uplift for leading pure-play and omni-channel fashion brands.

Turn sitting rooms into fitting rooms

Deliver the same experience as your in-store rivals. Klarna’s Pay later boosts your appeal by letting online customers try before they buy. We pay retailers direct so there’s no risk for you.

Remove refund anxiety

With Pay later, shoppers only pay for things they keep. So, there’s no worry or hassle getting money back - for you or the customer.

Boost spontaneous purchase

Fashionistas can buy what they want, when they want. With Pay later purchase is easy, with minimal data collected and no card details needed, even on mobile. Frictionless, fast and pain free, making clothes shopping a cakewalk.

Our fashion insights

How often do consumers shop?


Seasonal effects on fashion


Ready, steady, smoooth