Re-style fashion checkouts.

Make catwalk a cakewalk

Fashion divas want hot looks. But online checkouts can leave them cold. Complex registration and doubts over quality, fit or costs can lead to abandoned carts and lost customers. With 24% of fashion now bought online, clothing, footwear and accessory retailers can’t afford any ‘runaway’ sales.

That’s where Klarna comes in.

Klarna payment options empower shoppers to buy what they love, when they need it, on their terms.

Key trends in e-fashion

The UK fashion business is worth over £52 billion and is predicted to rise by 4.5% p.a. up to 2020. This makes it a highly lucrative market, particularly for pure play e-tailers who can keep overheads much lower than their high street counterparts. With competition now intense, many are looking at new checkout services as a way to differentiate and add value for the fashion shopper.

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With Klarna you can:

Break the discount cycle

Don’t rely on discounting to lift sales. By offering payment choices that suit their lifestyles, Klarna can both boost conversion without devaluing your premium brands.

Make aspirational achievable

Adding appeal for luxury and high-fashion brands, Klarna lets your customers spread the cost of their purchases over time. Interest-free instalments or financing can boost purchase power at the point of sale.

Ramp up fashion sales

Our award-winning solutions are proven to deliver double digit uplift for leading pure-play and omni-channel fashion brands.

Turn sitting rooms into fitting rooms

Deliver the same experience as your in-store rivals. Klarna boosts your appeal by letting online customers try before they buy. We pay retailers direct so there’s no risk for you.

Remove refund anxiety

With Klarna, shoppers only pay for things they keep. So, there’s no worry or hassle getting money back - for you or the customer.

Financial flexibility

Fashionistas can buy what they love, at the time they need it. With Klarna the checkout is straightforward, with minimal data to enter, even on mobile. Offering a frictionless experience, Klarna makes clothes shopping a cakewalk.

Ready, steady, smoooth