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Klarna Confidential

Quick advice and insights for merchants. Download any of our Klarna Confidential reports below, for free.

Travel commerce takes flight.

Travel has had a digital make-over. Gone are the days of pouring over brochures and visiting local agents. Flights, accommodation, car hire, experiences and currency can now all be researched and bought online. Today, the consumer is in control and can create their own itineraries for any destination, all from the comfort of their own home.

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Unlocking the home market.

There are over 27 million households in the UK. That’s a lot of nests to feather. And more home-birds are flocking to buy online. But cost and style-conscious buyers are easily scared off – by poor experiences, over-complexity, and issues with cash flow.

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Powering up electrical retail.

It’s clear that electrical consumers are price sensitive, value-focused, and face considerable pressure to balance needs versus desire. So, what can e-retailers do to stop them dropping baskets, to encourage them to commit to a purchase, and even buy more or upgrade?

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Ditch discounting.

In 2017 Black Friday boosted online sales across Europe by 509%. But a few retailers, like Fat Face in the UK, bucked the trend, refusing to discount and still managing to increase sales volume and revenue. Can online retailers afford to take this stance? Is discounting essential for business or just a habit that’s bad for consumers and bad for business?
Grab our latest report on retail sales strategy.

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Getting sports retail match ready.

The UK sports retail market is continuing to grow at an exceptional rate; in 2016 the market was valued at £7 billion, with year-on-year growth of 7%. By 2019 the sportswear clothing market is set to exceed £8bn – a hike of 8%, fuelled in part by fitness and lifestyle trends and also by acceptance of casual dressing at work.
Grab our latest report and stay competitive in sports retail.

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Improve your e-fashion figures.

The UK fashion business is worth over £52 billion and is predicted to rise by 4.5% p.a. up to 2020. This makes it a highly lucrative market, particularly for pureplay e-tailers who can keep overheads much lower than their high street counterparts. With the competition now so intense, many are looking at new checkout services as a way to differentiate and add value for the fashion shopper.

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Rethinking returns.

Inside this Klarna Confidential on rethinking returns, see why:
* 83% of people would not shop with a retailer again if they have a bad experience when returning items
* Offering a ‘Pay After Delivery’ option would cause 25% of shoppers to be more loyal to a retailer
* 77% of online shoppers believe UK retailers need to improve their returns capabilities

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Converting with online consumer credit.

Unsecured consumer credit in the UK is growing at its fastest rate in over a decade. Last year, it rose by 10.8% to over £192bn, with credit cards representing £66.7bn.
Uncover merchant and consumer insights on consumer credit this Klarna Confidential report.

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Online Beauty Boost.

While other UK retail markets struggle, the beauty industry is booming. Over the next five years, UK consumers will be prepared to pay even more for their beauty fix, with the annual spend-per-head set to rise by £73 to £487, taking the market value to £26.7bn.

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