Marketing toolbox for retailers.

Welcome to the world of smoooth.

We’ve been revolutionising online payment payment for over a decade now, so we’ve learned what matters to shoppers. And we’ve also learned that what matters to shoppers also matters to you. That’s why we’ve created everything you need to educate and promote Klarna’s smoooth payment options to your customers ensuring you reap the benefits.

If you want to know everything about promoting Klarna in your channels, then you have come to the right place.

Step 1. Promote Klarna

Want shoppers to know about Klarna payments before checkout? Then education is key. Use our logos, ready-made messaging and creative suggestions to educate your customers about Klarna throughout your website and CRM messaging.

Merchant marketing

Step 2. Checkout badges

Shoppers love our payment badges and displaying them prominently in the checkout helps to drive conversions. So whether you're offering Pay in 30 days, Pay in 3 instalments, or our Financing options, make sure to choose the correct one for the product.

Payment badges and assets

Step 3. Use our On-site messaging

Want to keep it simple for yourself? We've done the hard work so you don't have to. Our tailored messaging lets customers understand how they can manage the cost before they decide to buy.

On-site messaging

Step 4. Get mentioned by Klarna

Klarna can help you build brand awareness and reach new audiences via our consumer network. We love talking about you and your products!

  • Mention us in your Instagram posts and stories using and #Klarnait and we’ll look to include you in social content such as new merchant launches, swipe-ups in our Insta stories, and co-hosted competition posts.
  • Send us a high resolution image of your logo (with a transparent background) along with preferred product imagery and we’ll include you in our Shop Directory. Email them to: