Activate sports sales.

Raise your game with flexible payments

UK sports retailers are in it to win it. With more and more Brits focused on health, wellbeing and staying in shape, business is booming. As retail teams dive into this fast-paced, lucrative segment, it’s getting harder to stay ahead of the pack. That’s why many are turning to new performance-enhancing payment options to raise their game and get their checkouts sales-fit. That's where Klarna comes in.

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With Klarna you can:

Turn sitting rooms into fitting rooms

Sales of sports clothing have jumped 8% - 4 times more than traditional clothing (Mintel), intensifying competition from high-street retailers. Pay later puts online on the same playing field by enabling shoppers to experience the goods first hand before they part with their cash.

Match active lifestyles with mobile-friendly payments

Busy people want to be able to buy without a fuss. With Klarna purchase is easy, with minimal data collected, even on mobile. And repeat purchases are one-click. Shoppers can try before they pay in full, so they know the look and fit is right.

Lift premium brand sales and margins

Having Klarna consumer finance available can boost confidence and remove resistance, giving shoppers all the incentive they need to upgrade their purchase. Stay out of the discount trap by adding value with appealing payment terms and flexible credit.

Encourage high-performance buyers

Performance is really important to sports enthusiasts like cyclists, skiers and runners. To up their game, they want the best kit they can buy. With Klarna, shoppers can opt to finance bigger-ticket purchases and pay over time.

Maximise seasonal promotions

Want to capitalise on sporting events or seasonal buying? Klarna makes it easy to target specific segments or groups with tailored payment terms to suit their lifestyles and interests.

Our sports insights

What customers think about sport retail


Getting sports retail match ready

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Ready, steady, smoooth