Klarna x London College of Fashion
We are proud to join forces with one of the UK’s foremost research hubs in the sector - the Digital Anthropology Lab at the London College of Fashion, UAL (LCF) - to help the next generation of talent to explore new frontiers in fashion tech.
The project will see us support students as they work with a team of designers, educators and technologists at LCF to develop conceptual responses to the biggest future challenges facing fashion retailers.
Notes from school
by Wojtek Tusz
Director, Digital Anthropology Lab
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We’re thrilled to be partnering with LCF on this exciting project to help the next generation of fashion tech innovators realise their potential.
Fashion is currently the UK’s largest online retail market segment, worth around £10.1bn, and this growth is only set to continue. With recent research revealing that a huge 94% of retailers are investing in new technology to meet the needs of younger customers, the opportunity for innovation in the sector has never been greater.
The convergence of fashion and technology has the power to drive change, build a sustainable future and dramatically improve people’s lives. This partnership is a brilliant opportunity for LCF students to work with an industry innovator like Klarna and explore the next wave of fashion e-commerce.
The students involved in this project are all undertaking Masters studies at LCF. During the programme, they will work in teams to devise innovative solutions to some of the biggest challenges facing fashion retailers, from personalisation to sustainability, supply chain to brand experience.
Working alongside an experienced design, education and technical team at the LCF’s Digital Anthropology Lab, Klarna will support students as they bring their visions for the future of fashion tech to life.
The final projects will be unveiled in an end-of-term showcase in May, with students sharing their progress in a series of blogs over the coming months.